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● Latest data from Gold Bank shows gold bars standout as most popular investment purchases
● Consumers researching and monitoring precious metals significantly more
● Investors becoming much more reactive to economic and geopolitical tensions
Gold price fluctuations throughout the first half of 2026 have not, according to Gold Bank, had any
impact on the revenue growth of gold bars.
During the last six months, the London-based seller of gold and other precious metals has witnessed
a 121% increase in revenue from the sale of gold bars, with purchases up more than 100%.
Relating to overall gold sales, recent reports highlighted that May 2026 was significantly stronger
compared to the same month last year – despite the volatility in gold prices since the start of this
spring – with first-time Gold Bank customers up by 114.9%. This suggests stronger demand for
physical investment products, with investors increasingly favouring bars over coins – a trend
indicating that buyers are currently prioritising metal value over collectability.
Customers also appear to be researching and monitoring investment products more before buying,
which fits with wider market uncertainty and increased interest from new customers – notably as
gold prices have been falling during the month of June, to their lowest recorded level since the start
of the year, recovering slightly but remaining low compared to the spot prices seen in January and
February.
Gold Bank has revealed that eight out of the top ten products sold by the company this year have
been gold bars, with 1g and 5g gold bars the best-selling items, demonstrating that demand is
coming from a broad range of buyers rather than solely large investors.
Commenting on the rising popularity of gold bars, Faisel Ali, Gold Bank London’s Founder and
Managing Director, said, “We’re living in a world where so much of our money exists on screens.
Investments, savings, pensions and cryptocurrencies, everything is digital. For some people, owning
a gold bar is almost the opposite of that, there’s a tangible element that many investors find
comforting.
“A lot of customers tell us they like the simplicity of gold bars over coins. There’s nothing
complicated about them, you don’t need to know anything about collecting or editions. It’s just a
straightforward way of owning physical gold, and I think that resonates with people.”
Ali continued, “One of the biggest trends we’re seeing right now is that investors are becoming
much more reactive to economic and geopolitical developments in real time. Periods of market
uncertainty are now creating immediate spikes in interest around physical gold and silver products.
“Gold prices have remained very strong by historical standards throughout 2026, although the
market has definitely been more volatile than many investors expected. A lot of that movement has
been driven by global uncertainty. Geopolitical tensions, inflation concerns, central bank buying,
interest rate expectations and movements in the US dollar have all influenced investor sentiment.
“When confidence in traditional markets becomes fragile, people naturally start looking for stability
and physical assets with a long track record. Gold has always benefited from that kind of
environment. Whilst there is a case for gold prices strengthening again later this year, it is unlikely
the market will move in a straight line. However, investors continue to view physical gold as a long-
term store of value rather than a short-term trade.”
For more information, insights, and advice on investing in precious metals, visit goldbank.co.uk.
