If you want to sell your gold jewellery for the best price, understanding its value is key. Knowing the amount of pure gold in your jewellery and checking current market prices will help you get a fair deal. This lets you avoid low offers and choose the best buyer.
You should also compare prices from different buyers, whether online or in local shops. Taking clear photos and getting a proper valuation can protect you from surprises and ensure you know what you’re selling.
Being prepared and informed makes the process smoother. This guide will help you make smart choices so you can turn your gold into cash without losing value.
Understanding the Value of Your Gold Jewellery
Knowing how to value your gold jewellery starts with recognising the quality and type of gold you have. Factors like purity, condition, and market changes will determine how much buyers are willing to pay.
Identifying Gold Carat and Purity
Gold purity is measured in carats, with 24 carat gold being pure gold. Most jewellery is made from lower carats like 9ct, 14ct, or 18ct. The higher the carat, the purer the gold and the more valuable it is per gram.
You can identify the carat by checking for a hallmark. This is a small stamped number or symbol on your jewellery. A magnifying glass may help you see it clearly.
Knowing purity helps you understand the actual gold content, so you can compare prices fairly. For example, 9ct gold contains 37.5% pure gold. This makes it less valuable than 18ct gold, which contains 75% pure gold.
Evaluating Scrap Gold Versus Vintage Pieces
Scrap gold refers to broken or worn pieces sold mainly for their metal value. Buyers assess scrap gold based on weight and purity without much attention to design or age.
Vintage jewellery might have value beyond gold weight. If your item is antique or from a sought-after maker, it can be worth more to collectors or jewellers. Condition, rarity, and craftsmanship affect its price.
You should get vintage pieces appraised separately to understand their worth. Selling as scrap gold could leave money on the table if the item has collectible value.
How the Price of Gold and Inflation Affect Value
The price of gold changes daily in the global market. You can track this price easily online or through news sources. Gold prices go up and down based on supply, demand, and economic conditions.
Inflation can also affect gold’s value. When inflation rises, gold often becomes more valuable because it maintains purchasing power better than cash.
Know that the amount you get will reflect the gold price on the day you sell. Planning your sale when prices are higher can increase your return.
Key Factors | Impact on Value |
---|---|
Carat (e.g., 9ct) | Determines purity and base gold worth |
Scrap vs Vintage | Scrap = metal value; vintage = potentially more because of rarity |
Gold Price | Fluctuates daily; affects how much buyers pay |
Inflation | Can raise gold’s value over time |
Preparing Gold Jewellery for Sale
To get the best price for your gold jewellery, organise your items carefully, clean them properly, and separate specific types like watches and diamond pieces. Collect any original tags, certificates, or paperwork to help prove value and build buyer trust.
Organising and Cleaning Your Items
Start by sorting your gold jewellery by type and condition. Lay out each piece on a clean, soft surface to avoid scratches. Remove any dust, dirt, or oils gently with a soft cloth or mild soap and warm water. Avoid harsh chemicals that can damage the gold’s surface.
Cleaning your pieces improves their appearance and can increase their resale value. Make sure rings, chains, and bracelets are free from grime and fingerprints. If you have delicate or valuable pieces, consider professional cleaning for the best results.
Grouping Watches, Diamond, and Asian Jewellery
Keep watches separate from gold-only items. Watches often have added value due to brand, condition, and mechanical parts. Note any working issues, brand names, and model numbers before selling.
Diamond jewellery should be grouped separately as well. Diamonds add value beyond the gold content, so highlighting these pieces can help you get a higher offer. Asian jewellery may have unique designs or craftsmanship that appeal to specific buyers. Group these separately to target potential buyers who appreciate their style and cultural value.

Gathering Documentation and Tags
Collect all original packaging, tags, and certificates you have. These documents prove authenticity and can significantly increase buyer confidence.
Important documents include hallmark certificates, appraisals, and purchase receipts. Tags showing gold purity or brand names also add credibility. Keep everything organised and presented clearly when meeting buyers or sending items for appraisal. If you don’t have documents, note any marks or stamps on your jewellery that indicate value, such as karat numbers or maker’s marks.
Where and How to Sell Gold Jewellery for the Best Price
Selling your gold jewellery can be done in several ways. Each method has its own benefits depending on how quickly you want to sell, the type of item you have, and how much value you hope to get. You can choose from cash buyers, jewellers, postal services, or specialised auction platforms.
Comparing Cash for Gold Services and Gold Buyers
Cash for gold services offer quick payment and often buy any gold items, even if damaged or unmarked. These buyers usually pay based on the weight and purity of your gold.
When choosing a cash buyer, check their reputation and ask for a clear breakdown of how they value your item. Some pay better rates than others. London has many well-rated shops, but online options allow you to compare offers easily.
Be aware that prices vary daily with the gold market. Always ask if there are any fees deducted before you accept an offer.
Selling to Jewellers for Store Credit
Jewellers may buy your gold jewellery and offer you store credit instead of cash. This option works well if you plan to purchase new items from the same jewellery shop.
Store credit sometimes offers a better rate than cash, but the value is limited to that store. You can also negotiate for a mix of cash and credit.
Jewellers can value your pieces more accurately, considering design and brand, especially if your jewellery contains precious stones or is from known makers.
Using Postal Services Like Royal Mail
Postal selling lets you send your gold safely to buyers who operate nationally, often cash for gold companies or jewellers.
Use a secure, tracked service like Royal Mail Special Delivery to protect your parcel. Before posting, get an upfront valuation or offer if possible.
This method is convenient if there are no local buyers near you. It may take longer to get paid but allows you to compare several offers from home.
Always confirm the buyer’s reputation to avoid scams.
Maximising Value Through Worthy, Rolex, and Cartier Sales
If you have high-value items like Rolex watches or Cartier jewellery, consider using specialised platforms like Worthy.
These platforms work through online auctions to connect you with serious buyers willing to pay premium prices for branded luxury goods.
You must provide detailed information and appraisals to set accurate reserves. Worthy and similar services charge commission but can get you a better price than general buyers.
This option is best if your item is in excellent condition and you want to maximise profit beyond scrap gold value.
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